Nicole Richie announces the creation of a new collection that will be made up of specific categories such as apparel, accessories, and footwear.
“I am so excited to announce this new venture,” says Nicole Richie. “Majestic Mills and the Cytrynbaums’ expertise and impeccable reputation in the fashion industry makes them the perfect partners to help realize my design vision. I am devoted to creating unique and beautiful pieces that I would want to be enjoyed by everyone.”
Richie will design and oversee the entire collection which will capture and represent Nicole’s unique and innovative sense of style.
Brian and Rick Cytrynbaum, of Majestic Mills, manufacture and produce for more than 175 brands worldwide with its core competency in apparel and footwear. “Within our organization there are over 100 people dedicated to development alone, working on new fabrics, stitching, finishings and confections as well as lasts, heels and treatments on the footwear side,” said Brian Cytrynbaum.
They have dedicated a new team as an interface for product development solely for the Nicole Richie project. With this exclusive team, the brand will be positioned at the affordable luxury price point, i.e. designer quality confections, finishes and fabrications at an affordable price. The aesthetic will appeal primarily to a consumer with a keen eye and an appreciation for high quality.
The yet to be named collection will be made available in Spring 2010 in limited, select stores worldwide.
No comments:
Post a Comment